The Lameness of Carol Lloyd
Carol Lloyd is a
writer for the San Francisco Chronicle who covers real estate. Her
writing is so devoid of talent and barren of any real insight that it
boggles the mind.
Let’s start with the title of her “column,” Surreal Estate.
Yes, how imaginative huh? I can imagine the thought process now: “Hmmm,
San Francisco real estate is soooo crazy. I want to write about that,
maybe I should call it Surreal Estate!!”
I could almost stomach the lame title if the writing contained within
was worthwhile and informative, which it’s not. It generally consists
of stories about how buyers have to overbid to get a house in San
Francisco (wow, that’s news!), stories about people doing good deeds to
enable others to buy a home and additional stories on the
long-predicted “real estate bubble” which Lloyd has been talking about
for three years now.
Sometimes Carol mixes the three, but most of the time she focuses on
one. As you can imagine with such a limited number of topics her
writing becomes so stale and boring and rife with cliches it’s hard to
even look at the title, knowing what’s in store for you.
Yet amazingly, Carol keeps on chuggin’! Now she’s writing a book on, guess, “San Francisco surreal estate.”
Now that’s imagination for you and proof that you don’t have to have
even half a brain to be a journalist, just a propensity to write a lot
and fill your quota with formulaic gibberish that sucks so badly I
won’t even use it to line my cat box.










